| Mr.
Shah on participating the young
villagers in the effort.
We
originally started it as an operated
outlet provided by the Piramal Foundation.
The franchise part of this was never
in our minds, we just realized this
as a sustainable business. And we
could spread it through out India
as a social enterprise, leaving
some impact.
As
we started looking at the model,
talking to other villagers we realized
that there is quite a bit of potential
for us to involve people at the
village level and should really
get them to sell water. If an outsider
can sell waters successfully in
villages to a certain extent, then
someone from the village who is
trusted and is known from that area
will definitely make a credible
increase in the amount of sales.
And we will be able to get our water
to go down market and into the household
that we wanted to get through.
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